Who is Roberto Mena Boldrini?

In 1995, he initiated Heráclito Consulting Services in Santiago de Chile, after an extensive experience in market research in Latin America. He is personally involved in each project. Roberto is an expert in competitive information and strategic marketing. A Mendoza born, Argentinean, Roberto with studies on Political and Social Sciences and he is a specialist in research methodologies and information analysis. He has also studied anthropology, semiotics and communication. As a researcher and consultant, he has worked all through South America, Mexico, EE.UU., Spain and Portugal. An experience with more than 400 projects realized for important global companies.


Roberto Mena Boldrini, Director

Av. 9 de Julio 1030, 2 Piso, Mendoza, Argentina.

Av. Nueva Providencia 2250,  Piso 10, Providencia, Santiago de Chile.

Brewster, Nueva York, EEUU

· Market and competitive intelligence. Competitive and business environments. Competitive activities. Identification of strengths, weaknesses, opportunities, and threats.

· Qualitative studies: In-depth interviews and observation through “Context Analysis” and “Customer empathy map”, using ethnographic and semiotic techniques (emotions, meanings, perceptions, metaphors, narrative analysis, beliefs, myths, …), and other social science techniques.

· Methodologies to evaluate concepts and understand the customer experience, the desired value proposition, and development of value added innovation, differentiated for the product or service.

· Branding: Conceptual and visual development of the brand, communications and Storytelling.

· Strategic marketing.

Exclusive services, commitment to actionable intelligence, continuously advising and updating the client to achieve success.