Consumer behavior is constantly changing. The world is becoming more complicated, more challenging. 

But not for us.

We adopted an unconventional, integrated method of investigating consumer behavior. We look at the competitive environment (landscape) and competitor activities, interpret meanings, stories, and analyze myths and beliefs that prevent brand purchase and bonding. We arrive at conclusions that offer advantages to our clients, and stimulate creativity. And we provide an understanding of what is happening (in competitive and market environments) to help build strategies and change or refine business models.

Not only do We rigidly apply qualitative and quantitative research tools, but also work intensely to define the correct and adequate questions. I have an inherent curiosity about the world that surrounds me, a love for people and their idiosyncrasies. Our business is based on asking questions of consumers, and providing answers to clients with powerful and actionable solutions and conclusions.

 

MAKE THE RIGHT DECISIONS FOR BUSINESS

COMPETITIVE & MARKET INTELLIGENCE

Special customer studies

STRATEGIC MARKETING

   

© 2018 - HERACLITO 

Cuadro de texto: Heráclito 
Knowledge + Strategy

Heráclito abides by ethical standards of the AMA, SCIP, AIIP, ESOMAR