Argentina, Bolivia, Brazil, Canada, Central American and Caribe; Chile, Colombia, Cuba,  Ecuador, Mexico, Peru; The European Union, United States, Uruguay and Venezuela.

Who is Roberto Mena Boldrini?

In 1995, he initiated Heráclito Consulting Services in Santiago de Chile, after an extensive experience in market research in Latin America. He is personally involved in each project. Roberto is an expert in competitive information and strategic marketing. A Mendoza born, Argentinean, Roberto with studies on Political and Social Sciences and he is a specialist in research methodologies and information analysis. He has also studied anthropology, semiotics and communication. As a researcher and consultant, he has worked all through South America, Mexico, EE.UU., Spain and Portugal. An experience with more than 400 projects realized for important global companies.


Roberto Mena Boldrini, Director

Av. Nueva Providencia,  Piso 10, Providencia, Santiago de Chile.

Av. 9 de Julio 1030, 2 Piso, Oficina 9, Mendoza, Argentina

· Consulting in innovation and value creation.

· Advise in strategic marketing.

· Development of new products and services.

· Analysis of business models and competitive diagnosis.

· Business and Competitive Intelligence.

· Segmentation and positioning study for strategic marketing.

· Structure analysis and market assessment.  

· Business opportunity research. 

· Support information for the development of business scenarios and strategies. 

· Special studies on new products derived from the Internet; high technology products, information technology and telecommunications.

· Technological Monitoring: Patents, product, technologies and processes.