Experience

EXPERIENCE

HERÁCLITO GLOBAL is specialist in studies of the high complexity. Applying, in each case, creative and innovative methodology for arriving to the intelligent information and solving the problem of knowledge and decision.

CONTACT

SECTORS:

· Industrial (Food and beverages, consumer, energy, construction, chemicals, pharmaceutical, agro-industrial, machinery and equipment, automotive, transportation, high technology)

· Services (Financial, tourism, insurance, transport, health care, energy, and telecommunications)

· Internet and information technology.

· General (Business climate and context, statistical data, financial information, legal regulations, economic agreements, foreign trade, etc.)

Our project involvement in Latin American markets include, amongst other:

· Identification of business opportunities in Latin America for a major food product company in Peru.

· Benchmarking on large pharmaceutical Mexican companies.

· Market penetration study of mobile telephony in Brazil and Argentina.

· Competitive intelligence on strategic policies of sizable oil companies in Brazil, Uruguay and Argentina.

· Intelligent information to assess possible acquisition of pharmaceutical industry assets in Argentina, Brazil and Chile.

· Searching for a strategic partner on behalf of a major satellite technology supplier from the United States.

· Study on offering of financial products and services in Colombia and Venezuela requested by an important US bank.

· Support information to determine location of a tomato past manufacturing plant in Peru.

· Competitive intelligence on Mexico’s telephone services.

· Searching business news worldwide as requested by a large economic group.

· Life-Style Market Position and Segmentation conducted for a major baby food manufacturer (Multivariate Analysis).

· Concept and product test for a leading cracker brand.

· Habit and attitude base study on the consumption of frozen food requested by a major multinational company.

· In-depth individual interviews to veterinary doctors as requested by a pet food manufacturer.

· Tests of designs of packaging, with analysis of effectiveness of communication, perception of colors and competitive differentiation.

· Usability analysis of Websites designs and structure.

· Study to decide installation of a new food industry in Brazil, including environmental and social impact.

· Competitive analysis of the Chilean market of credit cards, for important regional bank.

· Study and Strategic Analysis of the market of high technology equipment for mechanical testing, in Spain and Portugal.