Specialized in market research and competitive intelligence, since 1996, Heráclito with based operations in South America, is your next door office to undertake your data and information collection project requirements. Our portfolio of satisfied consulting and market intelligence and research companies in North America and Europe attests to the following.
Supported by solid market research and business intelligence infrastructure and capabilities, Heráclito has been able to organize, manage, execute and implement extensive data collection projects in compliance with our clients’ expectations and requirements.
Our corporate policy of “being the office next to yours” is aimed at providing a feeling of confidence and closeness between our office and our clients, despite of geographical distances. We also render on-going support to our partners during the execution of any assignments to ensure the attainment of pre established objectives.
Our Commitment To Quality By Providing Reliable Data And Analysis Adherence To Deadline Established.
HERÁCLITO: Quality service and honesty.
Personal and telephone interviews. Questionnaire with open and close questions, based on probabilistic and non-probabilistic samples.
In-depth interviews per given questionnaire and interview recording
Focus groups; and
Assessment of behavior (optional: video tape recording with hidden camera)
Search of information, documents, the news and data. Search in the sources of Internet. (Information Broker)
Consumers and users
Experts and specialists
Children and adolescents
Quantitative and Qualitative Methodologies:
Purchase observation (use of a service or technology)
Habit and attitude survey
Positioning and segmentation studies
Corporate image study
Customer satisfaction survey
Concept tests (innovation)
Mall-intercept and others
Translation Services: English-Spanish-English Portuguese-Spanish-Portuguese
ASCII / SPSS Data Entry
Transcripts and translation of recorded tapes (groups sessions and personal interviews)
Contact us for additional information. Our corporate services have since translated in substantial time and financial benefits to our clients. We stand behind our work and its results.
Our main office in Mendoza, Argentina (and secundary office in Santiago de Chile), is fully conversant with the status of all and any projects being conducted in the countries we cover: Argentina, Bolivia, Brazil, Colombia, Chile, Ecuador, Mexico, Peru, Venezuela, Uruguay, Spain and Portugal.